Engagement

Introduction to Engagement Platform

The Engagement Platform is built on scientifically validated behavior change models. It provides a structured framework to support users in improving their driving and mobility behavior and allow for healthy gamification and improve engagement in your application.

The platform is designed to:

• Increase user engagement

• Promote safer driving through gamification

• Encourage long-term behavior change

• Provide insights into your users progress

• Track and analyze improvements in daily mobility behavior

Features Overview

All engagement features can operate independently or be combined to create a comprehensive engagement strategy.

1

Streaks

Streaks motivate users to maintain consistent safe driving behavior by rewarding consecutive “good” trips.

Examples of qualifying trips:

• Perfect legal score

• No phone handling

• Smooth driving

• No speeding

Progress is visualized over consecutive days or over a custom-defined time period (e.g., daily, weekly, every 3 days). This continuous reinforcement encourages habit formation.

2

Challenges

Challenges help users improve specific aspects of their driving or mobility behavior by setting measurable goals within a defined timeframe.

Examples:

• 3 consecutive days without speeding

• 4 trips in a row without phone handling

• Improving legal score over one week

Challenges create clear objectives and short-term milestones that drive focused behavior improvement.

3

Badges

Badges provide visual recognition for specific achievements or milestones.

They:

• Highlight user progress

• Reward positive behavior

• Reinforce accomplishments

• Increase motivation through visible recognition

Badges can be awarded for milestones, consistency, improvement, or specific safe driving actions.

4

Leaderboards

Leaderboards allow users to compare their performance with others and focus on specific achievements or safety metrics, fostering healthy competition and promoting safe driving behavior. leaderboards can be configured for.

• The entire user base

• Specific groups (e.g., teams, families, fleets)

5

Communication Messages

The platform supports in-app messages and push notifications triggered by configurable rules or custom logic. This enables personalized communication strategies based on behavior, progress, or engagement level. these messages can target:

• The entire user base

• Specific users (e.g., teams, families, fleets, or with specific segments)

• Defined user groups

6

Smart Tips

Smart Tips provide educational content designed to inform and guide users toward safer driving and mobility behavior.

Content can:

• Be displayed directly within the application

• Be delivered via push notifications

• Target the entire user base or specific groups

Smart Tips combine behavioral insights with contextual education to reinforce positive habits.

7

Campaign Management

Campaign Management is a centralized overview of engagement campaigns and scheduled communications. It presents campaigns and messages in a visual timeline and calendar format, allowing organizations to track communication plans and monitor when engagement initiatives are deployed.

This capability supports coordinated outreach strategies and improves visibility into how user engagement programs are executed.

Additional note

The Engagement Platform is a separate and independent platform from the Sentiance SDK. While it operates independently, it relies on mobility and behavioral data collected by the SDK running on the user’s device. To enable Engagement features, relevant user data must be shared to the Sentiance Backend.