> For the complete documentation index, see [llms.txt](https://docs.sentiance.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sentiance.com/getting-started/insights-control-tower.md).

# Insights Control Tower

ICT provides direct access to the insights collected from your users, offering both detailed individual-level analytics and  insights across your entire user base. ICT enables you to monitor performance, analyze behavior, from one centralized environment.

### ICT Roles and Access overview

ICT uses role-based access to manage platform features. Depending on their responsibilities, users can hold one or multiple roles as described below.

* **Spectator**\
  Spectators role enables the user to explore and interact with available data in ICT. They have access to the insights dashboards and can interact with visualizations, filters, and datasets to analyze insights that have been detected for the end users . This role is read-only and does not allow changes to configurations or data pipelines.
* **Developer**\
  Developer role enables access to configuration and developer-focused functionalities. This role enables integration of the Sentiance SDK in your application and supports tasks such as setting up [API keys](/getting-started/insights-control-tower/developer-dashboard/api-keys.md), managing and generating data offloads, and configuring data access. Developers can also access the user base, view end-user activity, and monitor SDK status per user for debugging and analytical purposes.
* **Admin**\
  Admin role enables full control over user and access management. They can create and manage ICT users, assign roles and permissions. Additionally, with the Admin role, users can create campaigns and schedule messages for the engagement platform

### ICT Bundles

Sentiance provides different bundles of the Insights Control Tower, and the available dashboards and functionalities depend on your bundle

<table><thead><tr><th width="330.66796875" valign="top">ICT Basic</th><th>ICT Premium</th></tr></thead><tbody><tr><td valign="top"><p></p><p>The Basic bundle allows the integration of the SDK and provides a overview of:</p><p></p><ul><li><p>Users information</p><ul><li>Total users</li><li>Active users</li><li>SDK integration and status</li></ul></li><li>Developer tasks</li><li>Admin tasks</li></ul></td><td><p></p><p>The Premium bundle expands analytical capabilities and enables deeper interaction with the data.</p><p></p><ul><li>Everything included in ICT Basic</li><li><p>Advanced Insights exploration</p><ul><li>Driving Insights</li><li>Mobility Insights</li><li>Lifestyle Insights</li><li>Engagement</li></ul></li><li>Dynamic data interaction</li><li>Custom dashboard creation</li></ul></td></tr></tbody></table>

{% hint style="info" %}
**Important note**\
The capabilities in your Insights Control Tower depend on your contracted package. \
Some features require data synchronization to the Sentiance backend before they can be enabled.
{% endhint %}