Moments

Moments bring meaning and context to what a user is doing. You can use these Moments to build a better and more contextual user experience. Multiple Moments can be active at the same time.

Example (Moments highlighted)

After a long commute and as part of their morning routine, the user is currently at work. Their morning semantic time is about to end. We are quite confident they will go out to lunch in one hour and afterwards will continue work for 5 hours before commuting home by bus.

About to-routine

Moment definition

Description

Identifier

About to commute to home

This moment is active when we predict that the user will be commuting to home soon.

about_to_commute_from_work

About to commute to work

This moment is active when we predict that the user will be commuting to work soon.

about_to_commute_from_home

About to drop off/pick up kids

This moment is active when we predict that the user will be dropping off or picking up his kids soon.

about_to_children_drop_off

About to go shopping

This moment is active when we predict that the user is about to go shopping.

about_to_shopping

About to sport

This moment is active when we predict that the user is about to go sporting.

about_to_sport

About to work at work

This moment is active when we predict that the user will be working at his usual working location soon.

about_to_working

Activity

Moment definition

Description

Identifier

Afternoon drinks

This moment is active when the user is in his semantic afternoon or early evening and is at a drinks-related venue, or we predict he is moving toward such a location.

afternoon_drinks

Breakfast out

This moment is active when the user is in his semantic (late) morning and is at a drinks- or restaurant-related venue, or we predict he is moving toward one.

breakfast_out

Commute to home

This moment is active during a users commute from work to home. The moment also remains active during short stops in commutes.

commute_from_work

Commute to work

This moment is active during a users commute from home to work. The moment also remains active during short stops in commutes.

commute_from_home

Dinner out

This moment is active when the user is in his semantic evening and is at a restaurant-related venue, or we predict he is moving toward one.

dinner_out

Evening drinks

This moment is active when the user is in his semantic evening and is at a drinks-related venue, or we predict he is moving toward such a location.

evening_drinks

Evening entertainment

This moment is active when the user is in his semantic afternoon or evening and is either at a culture- or leisure-related venue, or we predict he is moving toward such a location.

evening_entertainment

Home

This moment is active when the user is home and will stay active even if he takes short walks around his home.

home

Kids drop off/pick up

This moment is active when we detect an ongoing drop off or pick up. The moment should be started when the user leaves his home or an education- or sports-related location and we predict that the user is picking up or dropping off kids.

children_drop_off

Lunch out

This moment is active when the user is in his semantic lunch and is at a restaurant-related venue, or we predict he is moving toward one.

lunch_out

Night out

This moment is active when the user is in his semantic night and is either at a drinks- or leisure-related venue, or we predict he is moving toward such a location.

night_out

Shopping

This moment is active when the user is shopping, or we predict the user is moving toward his usual shopping location.

shopping_routine

Sporting

This moment is active when the user is sporting, or we predict the user is moving toward his usual sporting location.

sport_routine

Working at work

This moment is active when the user is working at his work location. It also remains active when the user leaves his work location for short, small trips. For example, when getting a sandwich at a shop.

working_at_work

Working remote

This moment is active when the user is working at a remote location, or is in transport to that location.

working_remote

Geography

Moment definition

Description

Identifier

Nearby POI

This moment is active when we see a user nearby a poi location.

nearby_poi

Nearby home

This moment is active when the user is not at his home location, but within a radius of one km of it.

nearby_home

Nearby work

This moment is active when user is not at his usual work location, but within a radius of one km of it.

nearby_work

Location

Moment definition

Description

Identifier

At city

This moment is active when a user is in a city (by name). The city name can be found in the meta data, under the 'name' key.

city_name

At country

This moment is active when a user is in a country. The country name can be found in the meta data, under the 'name' key.

country

Semantic time

Moment definition

Description

Identifier

Afternoon

This moment is active for the first half of the time between lunch and evening.

afternoon

Evening

This moment is active for the evening period a user experiences before going to bed.

evening

Lunch

This moment is active for the user mid-day period, which regularly includes lunch.

lunch

Morning

This moment is active for the first half of the time between wake up and lunch.

morning

Night

This moment is active when the user is sleeping or expected to.

night

Travel

Moment definition

Description

Identifier

Business trip

This moment is active when the user is on a trip and has visited a conference or when the user is on a trip far from home and has visited an office-related location. The moment will remain active until the user is back at home or work.

business_trip

Leisure trip

This moment is active when the user is far from home or has spent at least one night not at home. It will stay active until the user is back at home or at work.

holiday