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Moments
Moments bring meaning and context to what a user is doing. You can use these Moments to build a better and more contextual user experience. Multiple Moments can be active at the same time.

Example (Moments highlighted)

After a long commute and as part of their morning routine, the user is currently at work. Their morning semantic time is about to end. We are quite confident they will go out to lunch in one hour and afterwards will continue work for 5 hours before commuting home by bus.

About to-routine

Moment definition
Description
Identifier
About to commute to home
This moment is active when we predict that the user will be commuting to home soon.
about_to_commute_from_work
About to commute to work
This moment is active when we predict that the user will be commuting to work soon.
about_to_commute_from_home
About to drop off/pick up kids
This moment is active when we predict that the user will be dropping off or picking up his kids soon.
about_to_children_drop_off
About to go shopping
This moment is active when we predict that the user is about to go shopping.
about_to_shopping
About to sport
This moment is active when we predict that the user is about to go sporting.
about_to_sport
About to work at work
This moment is active when we predict that the user will be working at his usual working location soon.
about_to_working

Activity

Moment definition
Description
Identifier
Afternoon drinks
This moment is active when the user is in his semantic afternoon or early evening and is at a drinks-related venue, or we predict he is moving toward such a location.
afternoon_drinks
Breakfast out
This moment is active when the user is in his semantic (late) morning and is at a drinks- or restaurant-related venue, or we predict he is moving toward one.
breakfast_out
Commute to home
This moment is active during a users commute from work to home. The moment also remains active during short stops in commutes.
commute_from_work
Commute to work
This moment is active during a users commute from home to work. The moment also remains active during short stops in commutes.
commute_from_home
Dinner out
This moment is active when the user is in his semantic evening and is at a restaurant-related venue, or we predict he is moving toward one.
dinner_out
Evening drinks
This moment is active when the user is in his semantic evening and is at a drinks-related venue, or we predict he is moving toward such a location.
evening_drinks
Evening entertainment
This moment is active when the user is in his semantic afternoon or evening and is either at a culture- or leisure-related venue, or we predict he is moving toward such a location.
evening_entertainment
Home
This moment is active when the user is home and will stay active even if he takes short walks around his home.
home
Kids drop off/pick up
This moment is active when we detect an ongoing drop off or pick up. The moment should be started when the user leaves his home or an education- or sports-related location and we predict that the user is picking up or dropping off kids.
children_drop_off
Lunch out
This moment is active when the user is in his semantic lunch and is at a restaurant-related venue, or we predict he is moving toward one.
lunch_out
Night out
This moment is active when the user is in his semantic night and is either at a drinks- or leisure-related venue, or we predict he is moving toward such a location.
night_out
Shopping
This moment is active when the user is shopping, or we predict the user is moving toward his usual shopping location.
shopping_routine
Sporting
This moment is active when the user is sporting, or we predict the user is moving toward his usual sporting location.
sport_routine
Working at work
This moment is active when the user is working at his work location. It also remains active when the user leaves his work location for short, small trips. For example, when getting a sandwich at a shop.
working_at_work
Working remote
This moment is active when the user is working at a remote location, or is in transport to that location.
working_remote

Geography

Moment definition
Description
Identifier
Nearby POI
This moment is active when we see a user nearby a poi location.
nearby_poi
Nearby home
This moment is active when the user is not at his home location, but within a radius of one km of it.
nearby_home
Nearby work
This moment is active when user is not at his usual work location, but within a radius of one km of it.
nearby_work

Location

Moment definition
Description
Identifier
At city
This moment is active when a user is in a city (by name). The city name can be found in the meta data, under the 'name' key.
city_name
At country
This moment is active when a user is in a country. The country name can be found in the meta data, under the 'name' key.
country

Semantic time

Moment definition
Description
Identifier
Afternoon
This moment is active for the first half of the time between lunch and evening.
afternoon
Evening
This moment is active for the evening period a user experiences before going to bed.
evening
Lunch
This moment is active for the user mid-day period, which regularly includes lunch.
lunch
Morning
This moment is active for the first half of the time between wake up and lunch.
morning
Night
This moment is active when the user is sleeping or expected to.
night

Travel

Moment definition
Description
Identifier
Business trip
This moment is active when the user is on a trip and has visited a conference or when the user is on a trip far from home and has visited an office-related location. The moment will remain active until the user is back at home or work.
business_trip
Leisure trip
This moment is active when the user is far from home or has spent at least one night not at home. It will stay active until the user is back at home or at work.
holiday
Last modified 2yr ago