Segments

Segments are actionable labels we assign to users, learned from their behavior over time.

They show what kind of lifestyle users have, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.

You can use these segments to build a better user experience.

Example (segments highlighted)

A user has a rural home, is an early bird and a city worker. While going to work, he has a long commute, where he shows anticipative driver behavior. His lifestyle shows a sportive person, while also being a resto-lover.

See the SDK or REST API docs on how to access these segments in your app or backend.

Behavior

Segment

Description

Identifier

City Home

Lives in a city

behavior.city_home

City Worker

Works mostly in a city

behavior.city_worker

Early Bird

Person whose first morning activity is earlier than most people

behavior.early_bird

Homeworker

Person who works from home or who is unemployed

behavior.homeworker

Night Owl

Person whose last evening activity is later than most people

behavior.night_owl

Nightworker

Person who works at night

behavior.nightworker

Recently Changed Job

Individual who has recently changed jobs

behavior.recently_changed_job

Recently Moved Home

Individual who has recently moved to a new home

behavior.recently_moved_home

Rural Home

Lives in town or rural area

behavior.rural_home

Rural Worker

Works in a rural neighborhood or town

behavior.rural_worker

Shopaholic

Person who shops a lot

behavior.shopaholic

Town Home

Lives in a town

behavior.town_home

Town Worker

Works mostly in a town

behavior.town_worker

Work Traveller

Person who works remotely a lot (traveling or in remote environments)

behavior.work_traveller

Workaholic

Person who works more than most people

behavior.workaholic

Driver behavior

Segment

Description

Identifier

Aggressive Driver

Profile score based on intensity of accelerations and decelerations

driver_behavior.aggressive_driver

Anticipative Driver

Profile score based on sequences of coasting, cruising, accelerating, decelerating and turning

driver_behavior.anticipative_driver

City Driver

Drives mostly in cities

driver_behavior.city_driver

Distracted Driver

Profile score based on the amount of phone usage during car trips

driver_behavior.distracted_driver

Efficient Driver

Profile score based on intensity of accelerations and decelerations

driver_behavior.efficient_driver

Illegal Driver

Profile score based on speed limit violations

driver_behavior.illegal_driver

Legal Driver

Profile score based on speed limit violations

driver_behavior.legal_driver

Motorway Driver

Drives mostly in motorway

driver_behavior.motorway_driver

Geography

Segment

Description

Identifier

Home : Antwerp

Lives in Antwerp

geography.home.antwerpen

Home : Brussels

Lives in Brussels

geography.home.bruxelles

Home : Ghent

Lives in Ghent

geography.home.gent

Work : Antwerp

Works in Antwerp

geography.work.antwerpen

Work : Brussels

Works in Brussels

geography.work.bruxelles

Work : Ghent

Works in Ghent

geography.work.gent

Lifestyle

Segment

Description

Identifier

Brand Loyalty

Person showing brand loyal behavior

lifestyle.brand_loyalty

Brand Loyalty : Gas Stations

Person loyal to a specific gas station brand

lifestyle.brand_loyalty.gas_stations

Brand Loyalty : Restaurant Bar

Person loyal to a specific restaurant or bar

lifestyle.brand_loyalty.restaurant_bar

Brand Loyalty : Supermarket

Person loyal to a specific supermarket brand

lifestyle.brand_loyalty.supermarket

Culture Buff

Person who likes to visit musea, operas, arts centres, etc.

lifestyle.culture_buff

Dog Walker

Dog owner who regularly takes his/her dog for a walk.

lifestyle.dog_walker

Fulltime Worker

Someone worksingfull-time

lifestyle.fulltime_worker

Healthy Biker

Person who frequently bikes for long distances

lifestyle.healthy_biker

Healthy Walker

Person who frequently walks for long distances

lifestyle.healthy_walker

Homebody

Person spending most of their free time at and around home.

lifestyle.couch_potato

Interests: Nightlife

Someone who enjoys evenings out (clubs, pubs, bars)

lifestyle.clubber

Late Worker

Someone working until late

lifestyle.late_worker

Parttime Worker

Someone working part-time

lifestyle.parttime_worker

Physical Activity : High

Profile based on the user's physical activity score

lifestyle.physical_activity.high

Physical Activity : Limited

Profile based on the user's physical activity score

lifestyle.physical_activity.limited

Physical Activity : Moderate

Profile based on the user's physical activity score

lifestyle.physical_activity.moderate

Resto Lover

Someone who likes eating out

lifestyle.resto_lover

Social Activity : High

Profile based on the user's work/social activities score

lifestyle.social_activity.high

Social Activity : Limited

Profile based on the user's work/social activities score

lifestyle.social_activity.limited

Social Activity : Moderate

Profile based on the user's work/social activities score

lifestyle.social_activity.moderate

Sportive

Someone who sports regularly.

lifestyle.sportive

Student or teacher

Person is a student or teacher

lifestyle.student

Uber Parent

Parent who drives his/her kids to school, day care or to gym, sport centers

lifestyle.uber_parent

Work Life Balance

Person having a good balance between work and home life

lifestyle.work_life_balance

Mobility

Segment

Description

Identifier

Die Hard Driver

Uses the car for almost every trip.

mobility.die_hard_driver

Easy Commuter

User has an easy commute to/from work.

mobility.easy_commuter

Frequent Flyer

Person who frequently flies

mobility.frequent_flyer

Green Commuter

Mostly sticks to walking and biking for commutes

mobility.green_commuter

Heavy Commuter

User has a heavy commute to/from work.

mobility.heavy_commuter

Long Commuter

User lives far from his work location

mobility.long_commuter

Mobility : High

Profile based on user mobility score

mobility.mobility.high

Mobility : Limited

Profile based on user mobility score

mobility.mobility.limited

Mobility : Moderate

Profile based on user mobility score

mobility.mobility.moderate

Normal Commuter

User has an average commute time and distance

mobility.normal_commuter

Public Transports User

Person who often travels with public transports

mobility.public_transports_user

Short Commuter

User lives close to his work location

mobility.short_commuter