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Segments
Segments are actionable labels we assign to users, learned from their behavior over time.
They show what kind of lifestyle users have, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.
You can use these segments to build a better user experience.

Example (segments highlighted)

A user has a rural home, is an early bird and a city worker. While going to work, he has a long commute, where he shows anticipative driver behavior. His lifestyle shows a sportive person, while also being a resto-lover.
See the SDK or REST API docs on how to access these segments in your app or backend.

Behavior

Segment
Description
Identifier
City Home
Lives in a city
behavior.city_home
City Worker
Works mostly in a city
behavior.city_worker
Early Bird
Person whose first morning activity is earlier than most people
behavior.early_bird
Homeworker
Person who works from home or who is unemployed
behavior.homeworker
Night Owl
Person whose last evening activity is later than most people
behavior.night_owl
Nightworker
Person who works at night
behavior.nightworker
Recently Changed Job
Individual who has recently changed jobs
behavior.recently_changed_job
Recently Moved Home
Individual who has recently moved to a new home
behavior.recently_moved_home
Rural Home
Lives in town or rural area
behavior.rural_home
Rural Worker
Works in a rural neighborhood or town
behavior.rural_worker
Shopaholic
Person who shops a lot
behavior.shopaholic
Town Home
Lives in a town
behavior.town_home
Town Worker
Works mostly in a town
behavior.town_worker
Work Traveller
Person who works remotely a lot (traveling or in remote environments)
behavior.work_traveller
Workaholic
Person who works more than most people
behavior.workaholic

Driver behavior

Segment
Description
Identifier
Aggressive Driver
Profile score based on intensity of accelerations and decelerations
driver_behavior.aggressive_driver
Anticipative Driver
Profile score based on sequences of coasting, cruising, accelerating, decelerating and turning
driver_behavior.anticipative_driver
City Driver
Drives mostly in cities
driver_behavior.city_driver
Distracted Driver
Profile score based on the amount of phone usage during car trips
driver_behavior.distracted_driver
Efficient Driver
Profile score based on intensity of accelerations and decelerations
driver_behavior.efficient_driver
Illegal Driver
Profile score based on speed limit violations
driver_behavior.illegal_driver
Legal Driver
Profile score based on speed limit violations
driver_behavior.legal_driver
Motorway Driver
Drives mostly in motorway
driver_behavior.motorway_driver

Geography

Segment
Description
Identifier
Home : Antwerp
Lives in Antwerp
geography.home.antwerpen
Home : Brussels
Lives in Brussels
geography.home.bruxelles
Home : Ghent
Lives in Ghent
geography.home.gent
Work : Antwerp
Works in Antwerp
geography.work.antwerpen
Work : Brussels
Works in Brussels
geography.work.bruxelles
Work : Ghent
Works in Ghent
geography.work.gent

Lifestyle

Segment
Description
Identifier
Brand Loyalty
Person showing brand loyal behavior
lifestyle.brand_loyalty
Brand Loyalty : Gas Stations
Person loyal to a specific gas station brand
lifestyle.brand_loyalty.gas_stations
Brand Loyalty : Restaurant Bar
Person loyal to a specific restaurant or bar
lifestyle.brand_loyalty.restaurant_bar
Brand Loyalty : Supermarket
Person loyal to a specific supermarket brand
lifestyle.brand_loyalty.supermarket
Culture Buff
Person who likes to visit musea, operas, arts centres, etc.
lifestyle.culture_buff
Dog Walker
Dog owner who regularly takes his/her dog for a walk.
lifestyle.dog_walker
Fulltime Worker
Someone worksingfull-time
lifestyle.fulltime_worker
Healthy Biker
Person who frequently bikes for long distances
lifestyle.healthy_biker
Healthy Walker
Person who frequently walks for long distances
lifestyle.healthy_walker
Homebody
Person spending most of their free time at and around home.
lifestyle.couch_potato
Interests: Nightlife
Someone who enjoys evenings out (clubs, pubs, bars)
lifestyle.clubber
Late Worker
Someone working until late
lifestyle.late_worker
Parttime Worker
Someone working part-time
lifestyle.parttime_worker
Physical Activity : High
Profile based on the user's physical activity score
lifestyle.physical_activity.high
Physical Activity : Limited
Profile based on the user's physical activity score
lifestyle.physical_activity.limited
Physical Activity : Moderate
Profile based on the user's physical activity score
lifestyle.physical_activity.moderate
Resto Lover
Someone who likes eating out
lifestyle.resto_lover
Social Activity : High
Profile based on the user's work/social activities score
lifestyle.social_activity.high
Social Activity : Limited
Profile based on the user's work/social activities score
lifestyle.social_activity.limited
Social Activity : Moderate
Profile based on the user's work/social activities score
lifestyle.social_activity.moderate
Sportive
Someone who sports regularly.
lifestyle.sportive
Student or teacher
Person is a student or teacher
lifestyle.student
Uber Parent
Parent who drives his/her kids to school, day care or to gym, sport centers
lifestyle.uber_parent
Work Life Balance
Person having a good balance between work and home life
lifestyle.work_life_balance

Mobility

Segment
Description
Identifier
Die Hard Driver
Uses the car for almost every trip.
mobility.die_hard_driver
Easy Commuter
User has an easy commute to/from work.
mobility.easy_commuter
Frequent Flyer
Person who frequently flies
mobility.frequent_flyer
Green Commuter
Mostly sticks to walking and biking for commutes
mobility.green_commuter
Heavy Commuter
User has a heavy commute to/from work.
mobility.heavy_commuter
Long Commuter
User lives far from his work location
mobility.long_commuter
Mobility : High
Profile based on user mobility score
mobility.mobility.high
Mobility : Limited
Profile based on user mobility score
mobility.mobility.limited
Mobility : Moderate
Profile based on user mobility score
mobility.mobility.moderate
Normal Commuter
User has an average commute time and distance
mobility.normal_commuter
Public Transports User
Person who often travels with public transports
mobility.public_transports_user
Short Commuter
User lives close to his work location
mobility.short_commuter
Last modified 2yr ago