Segments are actionable labels we assign to users, learned from their behavior over time.
They show what kind of lifestyle users have, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.
You can use these segments to build a better user experience.
Example (segments highlighted)
A user has a rural home, is an early bird and a city worker. While going to work, he has a long commute, where he shows anticipative driver behavior. His lifestyle shows a sportive person, while also being a resto-lover.
See the SDK or REST API docs on how to access these segments in your app or backend.
Someone who enjoys evenings out at a pub or bar
Beauty shop visitor
Someone who shops for beauty products a lot.
Brand Loyal : Bar
Someone who is brand loyal to a pub or bar
Brand Loyal : Cafe
Someone who is brand loyal to a specific cafe
Brand Loyal : Restaurant
Someone who is brand loyal to a specific restaurant
Brand Loyal : Retail
Someone who is brand loyal to a retail brand or shop
Person who shows a brand loyal behavior
Brand Loyalty : Supermarket
Person who is loyal to a specific supermarket brand
Person who like to visit musea, operas, arts centres, etc.
Someone who shops for clothes a lot.
Fresh food enthusiast
Someone who shops for food often
Person who frequently bikes for long distances
Person who frequently walks for long distances
Interests: Games of chance
Someone who frequents casinos or betting centres
Someone who enjoys evenings out (clubs, pubs, bars)
Someone who likes to go out to a park, public garden, zoo or nature reserve.