Segments
Segments are actionable labels we assign to users, learned from their behavior over time.
They show what kind of lifestyle users have, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.
You can use these segments to build a better user experience.

Example (segments highlighted)

A user has a rural home, is an early bird and a city worker. While going to work, he has a long commute, where he shows anticipative driver behavior. His lifestyle shows a sportive person, while also being a resto-lover.
See the SDK or REST API docs on how to access these segments in your app or backend.

Leisure

Segment
Description
Identifier
Bar visitor
Someone who enjoys evenings out at a pub or bar
leisure.entertainment.bar_goer
Beauty shop visitor
Someone who shops for beauty products a lot.
leisure.shopping.beauty_queen
Brand Loyal : Bar
Someone who is brand loyal to a pub or bar
leisure.wining_and_dining.brand_loyal.bar
Brand Loyal : Cafe
Someone who is brand loyal to a specific cafe
leisure.wining_and_dining.brand_loyal.cafe
Brand Loyal : Restaurant
Someone who is brand loyal to a specific restaurant
leisure.wining_and_dining.brand_loyal.restaurant
Brand Loyal : Retail
Someone who is brand loyal to a retail brand or shop
leisure.shopping.brand_loyal.retail
Brand Loyalty
Person who shows a brand loyal behavior
leisure.shopping.brand_loyalty
Brand Loyalty : Supermarket
Person who is loyal to a specific supermarket brand
leisure.shopping.brand_loyalty.supermarket
Culture Buff
Person who like to visit musea, operas, arts centres, etc.
leisure.entertainment.culture_buff
Fashion enthusiast
Someone who shops for clothes a lot.
leisure.shopping.fashionista
Fresh food enthusiast
Someone who shops for food often
leisure.shopping.foodie
Healthy Biker
Person who frequently bikes for long distances
leisure.wellbeing.healthy_biker
Healthy Walker
Person who frequently walks for long distances
leisure.wellbeing.healthy_walker
Interests: Games of chance
Someone who frequents casinos or betting centres
leisure.entertainment.gamer
Interests: Nightlife
Someone who enjoys evenings out (clubs, pubs, bars)
leisure.entertainment.clubber
Nature Lover
Someone who likes to go out to a park, public garden, zoo or nature reserve.
leisure.entertainment.nature_lover
Physical Activity : Limited
Profile based on user physical activity score
leisure.wellbeing.physical_activity.limited
Physical Activity : Moderate
Profile based on user physical activity score
leisure.wellbeing.physical_activity.moderate
Physical Activity : High
Profile based on user physical activity score
leisure.wellbeing.physical_activity.high
Resto Lover
Someone who likes eating out
leisure.wining_and_dining.resto_lover
Resto Lover : American
Someone who likes to eat American out.
leisure.wining_and_dining.resto_lover.american
Resto Lover : Asian
Someone who likes to eat Asian out.
leisure.wining_and_dining.resto_lover.asian
Resto Lover : Fastfood
Someone who likes to eat fastfood out.
leisure.wining_and_dining.resto_lover.fastfood
Resto Lover : French
Someone who likes to eat French out.
leisure.wining_and_dining.resto_lover.french
Resto Lover : German
Someone who likes to eat German out.
leisure.wining_and_dining.resto_lover.german
Resto Lover : Greek
Someone who likes to eat Greek out.
leisure.wining_and_dining.resto_lover.greek
Resto Lover : Grill
Someone who likes to eat grilled food out.
leisure.wining_and_dining.resto_lover.grill
Resto Lover : International
Someone who likes to eat international out.
leisure.wining_and_dining.resto_lover.international
Resto Lover : Italian
Someone who likes to eat Italian out.
leisure.wining_and_dining.resto_lover.italian
Resto Lover : Mexican
Someone who likes to eat Mexican out.
leisure.wining_and_dining.resto_lover.mexican
Resto Lover : Seafood
Someone who likes to eat seafood out.
leisure.wining_and_dining.resto_lover.seafood
Resto Lover : Snack
Someone who likes to eat a snack out.
leisure.wining_and_dining.resto_lover.snack
Shopaholic
Person who shops a lot
leisure.shopping.shopaholic
Sportive
Someone who sports regularly.
leisure.wellbeing.sportive

Mobility

Segment
Description
Identifier
Brand Loyalty : Gas Stations
Person who is loyal to a specific gas station brand
mobility.driving.brand_loyalty.gas_stations
Die Hard Driver
Uses the car for almost every trip.
mobility.driving.die_hard_driver
Easy Commuter
User has an easy commute to/from work.
mobility.commute.easy_commuter
Frequent Flyer
Person who frequently flies
mobility.travel.frequent_flyer
Green Commuter
Mostly sticks to walking and biking for commutes
mobility.commute.green_commuter
Heavy Commuter
User has a heavy commute to/from work.
mobility.commute.heavy_commuter
Long Commuter
User lives far from his work location
mobility.commute.long_commuter
Mobility : Limited
Profile based on user mobility score
mobility.transport.mobility.limited
Mobility : Moderate
Profile based on user mobility score
mobility.transport.mobility.moderate
Mobility : High
Profile based on user mobility score
mobility.transport.mobility.high
Normal Commuter
User has an average commute time and distance
mobility.commute.normal_commuter
Public Transports User
Person who often travel with public transports
mobility.transport.public_transports_user
Public transports commuter
Person who often commute with public transports
mobility.transport.public_transports_commuter
Short Commuter
User lives close to his work location
mobility.commute.short_commuter

Work life

Segment
Description
Identifier
City Home
Lives in the city
work_life.home.city_home
City Worker
Works mostly in the city
work_life.work.city_worker
DIYer
Someone who works around the house.
work_life.home.do_it_yourselver
Early Bird
Person whose first morning activity is earlier than average
work_life.home.early_bird
Fulltime Worker
Someone who works full-time
work_life.work.fulltime_worker
Home Bound
Someone who does not leave the house very often or travels very far
work_life.home.home_bound
Homebody
Someone who prefers to stay at home on weekends and outside business hours
work_life.home.homebody
Homeworker
Person who works from home or who is unemployed
work_life.work.homeworker
Late Worker
Someone who works until late
work_life.work.late_worker
Night Owl
Person whose last evening activity is later than average
work_life.home.night_owl
Nightworker
Person who works at night
work_life.work.nightworker
Parttime Worker
Someone who works part-time
work_life.work.parttime_worker
Pet Owner
Someone who owns a pet.
work_life.home.pet_owner
Rural Home
Lives in town or rural area
work_life.home.rural_home
Rural Worker
Works in a rural neighborhood or town
work_life.work.rural_worker
Sleep Deprived
Someone who sleeps very little.
work_life.home.sleep_deprived
Social Activity : Limited
Profile based on user work/social activities score
work_life.social.social_activity.limited
Social Activity : Moderate
Profile based on user work/social activities score
work_life.social.social_activity.moderate
Social Activity : High
Profile based on user work/social activities score
work_life.social.social_activity.high
Student or teacher
Person is a student or teacher
work_life.work.student
Town Home
Lives in the town
work_life.home.town_home
Town Worker
Works mostly in the town
work_life.work.town_worker
Uber Parent
Parent who drives his/her kids to school, day care or to gym, sport centers
work_life.family.uber_parent
Work Life Balance
Person who has a good balance between work and home life
work_life.home.work_life_balance
Work Traveller
Person who works a lot remotely (travelling or in remote environments)
work_life.work.work_traveller
Workaholic
Person who works more than average
work_life.work.workaholic
( based on decision engine v0.3.1 )
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Example (segments highlighted)
Leisure
Mobility
Work life