Security, Privacy and Terms of Service (FAQ)

Frequently asked questions about our security and privacy measures and our Terms of Service.

How to set up MFA for logging in on Insights Control Tower as a Business User?

Any user who has Spectator or Developer access to an account will have to set up their Business User. Business Users have the same type of access, but use a more secure type of authentication and log in through the Business Portal on Insights.

How to set up your Business User

  1. Every user who is eligible for a Business User should have received an invitation mail titled "Sentiance // Business user invite".

  2. In the invitation mail, you will find a link ("Set up your account") to start the process.

  3. This will generate a temporary password (sent to your mail) which you can use to log in at the Insights-Control-Tower. The password is valid for 24 hours.

  4. Once logged in with your temporary password, set up MFA (Multi-Factor Authentication) and your Business User is ready to be used.

To set up MFA, you will need to have a 3rd-party authentication app installed. Sentiance supports any TOTP-based authentication app, but we recommend using one from the vendors below:

If you find any difficulties during the process, or have not received your invitation mail, don't hesitate to reach out to

How do I stop the SDK from tracking a user?

The SDK has a built-in start-stop functionality, that can be used to manually stop the SDK from tracking when certain parameters are met. You can find more information here.

How do I make sure all data of a specific user is removed from the Sentiance platform?

If a specific user's data needs to be permanently removed from the Sentiance platform (i.e. after receiving a GDPR data removal request), please contact

Where can I find the Insights-by-Sentiance Privacy Policy?

You can find the Privacy Policy here.

Where can I find the security measures Sentiance has implemented to protect its customers' data?

You can find our technical and organizational measures here.

Where can I find the terms of service for using Sentiance products?

Navigate to the following pages to see the Terms of Service for each of our respective products.

SDK Standard License Journeys License Insights-by-Sentiance License

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