# Custom Aggregation For Analytics

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Custom Aggregation feature must be enabled for your app by Sentiance, before you can start using it. Please reach out to our support team to enable the feature.
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Sentiance now support using custom defined tags for an App that will be used to aggregate the analytics shown in [Insights Control Tower](https://controltower.sentiance.com/).

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Other portals for Insights Control Tower are available for specific regions. For our US customers, please use [https://controltower.p15.sentiance.com](https://controltower.p15.sentiance.com/). For our Indian customers, please use [https://controltower.r16.sentiance.com](https://controltower.r16.sentiance.com/)
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## Prerequisites

Before going ahead with app integration please reach out to the Sentiance Support team with following information.

* What are the exact tags required for your app.
  * eg:-  **Franchise -> Area -> Store**
* List of users in your organisations that would need Administrative Access to control how the Tags levels are displayed to your users in [Insights Control Tower](https://controltower.sentiance.com/).

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Sentiance support up to 6 tag levels at the moment.
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## App Integration

When you want to initialise the Sentiance SDK with tagging support use the [SetTransportTags](https://docs.sentiance.com/important-topics/sdk/api-reference/android/eventtimeline/eventtimelineapi#settransporttags) method exposed in [EventTimeLineApi](https://docs.sentiance.com/important-topics/sdk/api-reference/android/eventtimeline/eventtimelineapi#eventtimeline-api).

This will tag all the trips that are synced to Sentiance Platform by the SDK for a particular user.

## Aggregated Data In Insights Control Tower(ICT)

Users with Administrative (Admin) access can now assign themself or their user who has access to Insights Control Tower with different tag/group Levels. 

 

<figure><img src="https://3097961207-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FB9ZHBaHKglgKmgIlyHT0%2Fuploads%2FZ0xOd8UpCKsLv0yuU9iQ%2FInsights-Control-Tower-02-28-2025_02_43_PM.png?alt=media&#x26;token=44ede16b-edb9-4e4b-b8b5-6ced04ec243d" alt=""><figcaption></figcaption></figure>

### Group Assignment

<figure><img src="https://3097961207-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FB9ZHBaHKglgKmgIlyHT0%2Fuploads%2Fcu0heVXdz2Hd5e1pY1Nq%2Fimage.png?alt=media&#x26;token=ee12b5ec-0644-45c2-a699-049e63b6cb71" alt=""><figcaption></figcaption></figure>

Full Access - This will grant the users with Full Access to all the groups/tags that contains for an App.

Specific Groups - This will provide the ability to only allow particular ICT user access assign group.&#x20;

### View Analytics Data

<figure><img src="https://3097961207-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FB9ZHBaHKglgKmgIlyHT0%2Fuploads%2F7owALMAAgM7nz2VTvx1C%2FInsights-Control-Tower-02-28-2025_04_34_PM.png?alt=media&#x26;token=f057baf7-73c3-4b80-9081-bed46b0c0a6d" alt=""><figcaption></figcaption></figure>

In ICT now users will see a new filter to drill down and see the aggregation of different levels.