User Segmentation

Segments are actionable labels we assign to users, learned from their behavior over time.

They show what kind of lifestyle applies to users, if and how they go to work, in what geographical areas they live, what kind of drivers they are, if they go out a lot and so on.

You can use these segments to build a better user experience.


Profiles

Profiles are special type of Segments as they are always applicable to every user. Each Profile is associated with a level that can have one of the following values: LIMITED, MODERATE, HIGH

Leisure


Mobility


Work life

( based on decision engine v0.3.7 )

Last updated