Communication Campaign

The Communication Campaign feature encompasses the suite of in-app messaging tools designed to provide timely and relevant feedback to users about their driving behavior, challenges, streaks, and nudges. Based on configuration set, the Sentiance Engagement Platform generates user-specific messages informed by their behavior and journeys.

Ideally, these messages are designed to be versatile in their presentation, allowing for display as widgets on a screen, as popup messages (for example, "You have succeeded in your challenge"), or within a dedicated page for listing notifications.

Every message belongs to a category and a type

Message Category

Category
ALL	Messages relevant to all aspects of the app's engagement features.
CHALLENGES	Communications specific to the challenges users are participating in or have completed.
BADGES	Messages related to badges earned for various achievements.
STREAKS	Updates and information on users' streaks.
SCORES	Communications concerning users' scores from their driving behavior
LEADERBOARD	Messages related to leaderboard standings, encouraging competitive engagement.
TRIPS	Updates on users' trips.
PROFILE	Messages related to the user's profile information or updates.
SCHEDULED	Scheduled messages meant for timely delivery on specific dates or events.

Message Types

Type	Comment
IN_APP_MESSAGE	Direct messages displayed within the app, providing immediate feedback or information.
REACTIVE_MESSAGE	Messages triggered by specific user actions or behaviors, offering real-time engagement. (e.g you have successfully completed your challenge)

GQL Definition: UserEngagementCommunication

GQL Path: user.engagement.communications

query User($user_id: String) {
  user(user_id: $user_id) {
    engagement {
      communications {
        new(type: IN_APP_MESSAGE) {
          limit: 1
          slice {
            message
          }
        }
      }
    }
  }
}

Sample Wireframe & Workflow

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Additional helpful links:

• GQL UserEngagementCommunication definition